![]() ![]() Giving Tuesday, in its essence, harnesses the power of social media and the charitable nature of people around the world and encourages them to donate time, talents, and resources to pressing local and global challenges. Giving Tuesday is set to take place on 29th November 2022. 35 million adults in the US participated in Giving Tuesday 2021. Last year, #GivingTuesday saw a significant 9% rise in donations, amounting to $2.7 billion. Giving Tuesday is celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday. #GivingTuesday was created back in 2012 by the team at the Belfer Center for Innovation & Social Impact at the 92nd Street Y-a cultural center in New York City and has, since then, become a global philanthropic movement. Giving Tuesday is a global day of giving, powered by social media, collaboration, and campaigning. Maybe you’re even a little bit confused as to what exactly Giving Tuesday is and how your nonprofit can benefit from it? Create a page called ‘Media Kit’ on your website for easy access.Are you stuck on Giving Tuesday Campaign Ideas? Printed copies can be expensive so you can opt for your press kit to be available in a downloadable digital format. ![]() ![]() If journos would like to interviews or do a photo shoot, they need to have the relevant phone number or email ID to get in touch with your organization.ĭecide on the platform you would like to publish your nonprofit press kit on. It’s very important to include contact information of your nonprofit’s spokesperson. Gather clippings of all positive media coverage about your organization. that involve executives from your organization. Your media kit should contain a compilation of audio and video resources from fresh media coverage like TV interviews, social media appearances, etc. Get in touch with people who have benefitted trough your nonprofit and put together testimonials for your nonprofit press kit.Īdd in candid shots of any recent events that your nonprofit has organized. ![]() You will give the journos some fodder to work with. For example, if you work with the disabled, you could include facts about how people deal with disability. Write a compelling story about your nonprofit and the field that it operates in. Include a high-resolution of your logo and other branding imagery that you would prefer media channels to use to represent you. Your media kit for non profit must have hi-resolution photos of each one of the members. List everyone involved in the organization and make thumbnail bios for each person. Ideally, this bio should be 400-500 words in length, ad include all the essentials facts and figures. Give an overview of your nonprofit – who was it set up by, why and other important events in the history of the organization. Here are 10 steps to the perfect press kit for your nonprofit. It should provide responses to basic queries about your nonprofit and also contain resources like visuals and bios of the people involved. This is why a press kit needs to be informative and interesting. When you create a media kit, the important aim is to promote the brand that is your organization and to provide journalists who work in your industry with the latest updates. ![]()
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